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A Guide to Logo Colors

It is important that businesses do branding. With branding, you are able to reach out to your customers with your beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. But what is it that makes a logo stand out? What colors are appropriate for your brand?

You should know about the psychology of colors. It is the way people feel and think when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. It can have an effect on our thinking. Colors can speak to us in many different ways. Using certain colors in your logo helps to communicate what your business or brand is all about.

When creating a logo, it is important to ask several questions about your business. Is your target market male or female? Do you have a trendy or classy brand? Do you have an age group in mind for your target market? Are you serving high-end customers or middle-class ones? If you want a logo that truly speaks to your audience, then consider answering these questions. This can help give you a solid brand.

Different colors evoke different feelings in us. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Different colors speak differently to us. Here are the different colors to use in your logo and how it makes us feel and think.

There are two categories of colors, the warm colors and the cool colors. Let us consider the warm colors first.

Red is a color that attracts men. You can associate the color red with fire and passion. it can grab anyone’s attention because it speaks of urgency. You get pumped up and it increases your heart rate.

With orange, you get a friendly, playful color. It shows overall energy. It has a great effect on children.

Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.

The cool colors are given below.

The most popular logo color is blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.

If your business has something to do with the outdoors, then using the color green for your logo is ideal. With green, newness is conveyed. Peace and a desire to promote growth in our lives is evoked if you use the color green.

Purple conveys luxury. Your logo can be grand and distinguished with purple but with a sense of mystery to it.

Its earthy and tough-guy persona makes brown attractive to male audiences.

Black and white is in their own category. They are more powerful when combined with other colors.

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